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Key debates in the translation of advertising material
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54,91€
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- Publisher ST. JEROME
- ISBN13 9781900650809
- ISBN10 1900650800
-5% disc. web exclusive
Key debates in the translation of advertising material
Shipping
Free
-5% disc. 57,80€
54,91€
Save 2,89€
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Explores interdependent aspects of the interlingual and intercultural transfer of an advertising message. The contributions emphasize features of culture specificity, of multi-medial semiotic interaction, of values and stereotypes, and most importantly, they recommend strategies and approaches to assist translators.
- Publisher ST. JEROME
- ISBN13 9781900650809
- ISBN10 1900650800
