This book contains all the practical information, hands-on demos and software you need to understand data mining.This book doesn't just explain data mining concepts: it shows you exactly how to make the most of them. If you're in marketing, you'll learn how data mining can help you rank your customers by the likelihood they'll respond to your mailings. If you're in MIS, you'll learn exactly how to prepare relational data for data mining. You'll learn how to use each of three powerful data mining tools; demos for all three are included on CD-ROM. The book also includes detailed case studies for several of the industries that can benefit most from data mining, including banking, finance, retail, healthcare, direct marketing, and telecommunications. The book is replete with shortcuts and techniques that have never been published before.For all business and marketing professionals, systems analysts, database administrators, students and others who want to leverage the power of data mining.